About Us

The IUTP is the formalisation of a network that has existed informally for several years. Many of the founding partners were early adopters of eyetracking for usability testing. Through their early adoption, eyetracking has now become widely accepted and adopted for usability testing; 13 of the 15 largest UK usability companies now use eyetracking for usability testing.

Many of the founders are also resellers for Tobii and/or members of the Tobii User Forum who meet every year in Stockholm to share ideas and experiences of usability testing and eyetracking.

The informal network was formalised at its first meeting in Stockholm in May 2008, the attendees were:

Elvers, Nina, Abnambro, Netherlands
Eskilsson, Henri, Tobii, Sweden
Eskenazi, Jeremie, Miratech, France
Gölles, Cecilia, Tobii, Sweden
Harding, Jenny, Ordnance Survey, UK
Hodgings, Scott, Acuity-ETS, UK
Hompe, Teun, Valsplat, Netherlands
Jansen, Anne, Tobii, Sweden
Leker, Joris, Valsplat, Netherlands
Marcus, Fredrik, Tobii, Sweden
Olenfalk, Mikael, Tobii, Sweden
Polska, Ewa TatarczakTelekomunikacja, Poland
Redwood, Guy, SimpleUsability, UK
Sperring, Susann, Mediacity, Åbo Akademi University, Finland
Shrimpton-Smith, Tara, u-sentric, UK
Stevens, Robert, Bunnyfoot, UK
Thomson, Fiona, SimpleUsability, UK
Van Diepen, Robert-Jan, DiepbiZniZ Consulting, Netherlands
Van Gils, Mieke, CUO-KULeuven, Belgium
Verschueren, Ronald, NetMarketing Usability Experts, Netherlands
Wobben, Stefan, Concept7, Netherlands
Zimmerman, Urs, Institut fur Software-Ergonomie und Usability, Switzerland

The IUTP is an open network driven by free market competition to ensure that you get the best levels of service at competitive pricing. eBay-style feedback means that you can have confidence in working with a company that you may not have had the opportunity to meet face to face before you begin a project.